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ucd personnel



Rude Lee

Director of Photography





Steven Chia

Writer / Director




Video Editor



William Orchard

Video Editor



Senior Video Editor



Motion Graphics Designer


Frank Tey


Kenneth Chua

Tech Crew    





CK Chan - Executive Producer/ Director

CK Chan

Executive Producer / Director

CK studied in San Francisco at the California College of the Arts from 1990 to 1994. He graduated with a BFA in Furniture / Industrial Design and a minor in Metal Arts. Soon after, his furniture design & artworks were seen in designer shops & art galleries in San Francisco, Oakland & Boston. In 1998, he started Upside Down Concepts and he has been the director of the company since.

In 2009, CK & Michael started Alta Productions that focuses on corporate video production. Together, they have produced & directed more than 300 projects ranging from TV reality series, documentaries, drama, sports programing, feature film, inflight entertainment, music videos, corporate videos, stereoscopic 3D production & online viral videos.

Michael Chua - Executive Producer / Director

Michael Chua

Executive Producer / Director

Michael Chua graduated from the Film, Sound and Video department of Ngee Ann Polytechnic in 1997. His talents were evident from the start when he won numerous accolades during his academic life. Michael started Upside Down Concepts, one of Singapore's most established independent production companies, with two partners in 1998. Upon embarking on his professional career, Michael has produced, directed and shot various projects of different genres including music videos, commercials, TV dramas and feature length movies.

Lawrence Lee - Producer

Lawrence Lee


Lawrence started his career at Upside Down Concepts as a enthusiastic graduate  in  Liberal Arts and has shown  great passion and creativity in production. He has since been a full time producer/sales marketer and have produced numerous  creative corporate  and training videos for  a large pool of clients which include Ferrell International, StreetSine, National Arts Council, Prime Minister’s Office, GIC, Ministry of Finance, Baker & McKenzie, Carrier, NEA, JTC, and many more. Lawrence has shown exceptional people skills and confidence which makes him well-liked among his peers and clients.
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